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Then it should be shown in the context of being an interesting link. I would ask also, when was the last time an ad was interesting to you? Was something in a p
by geuis 16y ago
Then it should be shown in the context of being an interesting link. I would ask also, when was the last time an ad was interesting to you? Was something in a popup, interstitial, popover, popunder, popdown, sidebar link, video preroll or post roll or inserted promo actually interesting? Was it something that you purposely clicked to find out more?
- fuzzmeister 16y agoI find AdSense ads (both on Google and on network sites) useful relatively often, I'd say I click one a week or so.
- anon808 16y agoso you're the guy
- hammock 16y agoDisplay ads have very low click-through, yet that hasn't stopped advertisers from breaking new records in terms of $$ spent. Research shows there is a subset of internet users that click on stuff all the time- 80% of clicks are from 10% of users (that's after filtering out click fraud etc). Beyond click-thru (which is what most web app developers will focus on), display ads/paid search serve the important function of an awareness vehicle for brands - which is what the major advertisers care about more than click-thru anyway.