The Pareto Principle is key for scaling a business. 80% of the revenue comes from 20% of the customers. Segment your customers to shift low revenue customers

The Pareto Principle is key for scaling a business. 80% of the revenue comes from 20% of the customers. Segment your customers to shift low revenue customers to low cost channels. And it scales, depending on your unique Pareto Curve. 4% of your customers generate 64% of your profits.