If "lost a lot of money" means that they made a large investment that isn't paid off by just the first couple of months of the first generation there's no surpr

If "lost a lot of money" means that they made a large investment that isn't paid off by just the first couple of months of the first generation there's no surprise there and their management would have been expecting it. It's pretty much impossible for their ARM chips to have paid off yet and it's a silly way to look at a long term strategy. It's a bit like a shipping company buying some new, gas-efficient trucks and being dinged because they haven't paid off their full cost in just a couple of months. Plus this gives them more leverage over Intel on top of already being one of their biggest customers. I can't criticize an approach that puts the screws to them on price competitiveness.