Yes, "boring" as unpleasant associations and this is why it works much better as a title. Consider these two titles: * Choose boring technology * Choose well-

Yes, "boring" as unpleasant associations and this is why it works much better as a title. Consider these two titles: * Choose boring technology * Choose well-known technology More people will click on the first one because it comes with a paradox suggestion. Why should I intentionally choose something unpleasant? That poses an interesting question. The second title sounds boring (how ironic). Why would I click that?