With that cover, Sarah Lacy learned that you can sell magazines if you treat founders like rock stars or athletes. (This was not original, viz Fanning on the co

With that cover, Sarah Lacy learned that you can sell magazines if you treat founders like rock stars or athletes. (This was not original, viz Fanning on the cover of Time 6 years earlier.) Tech trade journalism has become about having a pat narrative that fits the current mood, not insightful commentary or facts. It's on a spectrum somewhere between sportswriting and trolling. The business is not to inform, but to mythologize. That's why they are always either cheerleading or hating. That is why they call anyone who disagrees, or questions their integrity or competence, "haters". That's the mindset. It's how they've trained themselves to view the world.