3 ms·
Its not a fad. Recurring revenue has always been worth than non recurring because valuations are forward looking and recurring revenue is lower risk. Look at sm
by vikramkr 6y ago
Its not a fad. Recurring revenue has always been worth than non recurring because valuations are forward looking and recurring revenue is lower risk. Look at smartphones. Just because someone bought a smartphone last year doesnt mean they'll buy one this year. That sale last year does not matter as much for your current valuation as if you sold a subscription