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I guess it all makes sense once you spell it out like this, but I suppose that for the long tail after the really popular influencers, it really is a buyers mar
by yowlingcat 6y ago
I guess it all makes sense once you spell it out like this, but I suppose that for the long tail after the really popular influencers, it really is a buyers market. Did you use any influencer marketing platforms to manage your influencer representatives, or did you do it pretty manually?
- fxtentacle 6y agoI believe we didn't use any platform, but I'm not entirely sure. The marketing contractor organized a list of Instagram handles, follower counts, and email addresses. I don't really know from where, but my guess would be that it was from his marketing buddies. I mean it wouldn't make sense for an agency to just grant us direct access to all of their members. He then initially emailed some of them manually. After our brand became more popular, we sometimes received offers via email or pm. He would then determine the value for us and reply accordingly.