> "For tech giants like Google and Amazon, the huge scale of their data centers means that even small improvements in software performance can result in large f

> "For tech giants like Google and Amazon, the huge scale of their data centers means that even small improvements in software performance can result in large financial returns," And really this is only for software that runs inside their servers. The costs for software running on client machines is just distributed to the user. If google makes a change that makes Chrome run less efficiently that means I'm paying for it with my time and electricity. If I want it to run better I'm shelling out money from my own pocket for new hardware.