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The problem, as I see it, is it more or less makes Google the arbiter of the internet, and when their purpose is to provide internet advertising then I see a co
by ljm 6y ago
The problem, as I see it, is it more or less makes Google the arbiter of the internet, and when their purpose is to provide internet advertising then I see a conflict of interest. Especially when things like "supporting AMP" will likely impact your score.
While unfortunately many businesses have to care about Google SEO due to their complete monopoly status in the search field (one that is of course growing increasingly unhealthy), I'd prefer to not let Google be an ML-driven judge, jury and executioner when it comes to being visible on the net.
- anoncareer0212 6y agoI'm not sure the argument in your post or the parents hold water - lighthouse scores aren't a "judge, jury, and executioner" sometimes dev tools are just dev tools, and nothing is perfect.
- the_pwner224 6y agoWouldn't be surprised if they use it in search rankings, chances are they already do. And not being on Google effectively == dead. They already take into account page load speed (which discriminates against complex but useful & good web apps) and iirc also whether you have AMP.
- anoncareer0212 6y agoMaybe Google's CEO runs lighthouse on a server in his closet and personally has hacked it into something ads something something data something something search My point being, I'm not personally amenable to conspiratorial thinking, it correlates with argument dysfunction
- aww_dang 6y agoDo a test and compare your own optimized site to an amp site. See if you can't beat it. Not that hard when you consider the 3rd party requests amp requires.
- the_pwner224 6y agoI never said amp is good or fast, just that (iirc, but 90% sure) Google penalizes you for not having amp.
- aww_dang 6y agoMy experience is that AMP is necessary for google news etc. Haven't seen the outcome you speak of as compared to regular pages which are optimized.
- httpsterio 6y ago"While AMP itself isn't a ranking factor, speed is a ranking factor for Google Search" https://developers.google.com/search/docs/guides/about-amp https://developers.google.com/search/docs/guides/about-amp Google using technology they have developed to rank other sites on their search engine while making sure that nobody cna leave the Google-verse (as AMP sites are served from Google's CDN and not the original source). It would open them up to huge anti trust issues, so at least officially they have said that it's not a ranking factor.
- luckylion 6y agoIf you read my comment again, you'll see that I'm not claiming that they are "judge, jury, and executioner" at all. I'm saying that people perceive them to be, and act accordingly by optimizing for the score, not what the score is supposed to measure.
- httpsterio 6y agoAMP luckily isn't a criteria any longer on how Google ranks websites.