I don't know if this will come across as immoral, but you can actually benefit from helping out people that are negatively affected by disasters. By creating o

I don't know if this will come across as immoral, but you can actually benefit from helping out people that are negatively affected by disasters. By creating or driving discount-rated sales of products/games and donating ALL proceeds to a charity to support the victims, you get catalytic traction of your deliverable. At a later stage (not related to the timeline of the disaster, but obviously a significant period later), you leverage the highly successful revenue model of in-game micro-payments by releasing premium features or levels, what-have-you to the now substantial user-base that you have. The only caveat is that a disaster trending in the news is a prerequisite - although, objectively, you are helping the support cause.