At a lower starting price, you get people bidding. And then you fraudulently raise it. The legit bidders think they have a now have a "vested interest" in it an

At a lower starting price, you get people bidding. And then you fraudulently raise it. The legit bidders think they have a now have a "vested interest" in it and will bid up "just a little more". It's the same thing with the penny auction sites like DealDash which is part of their terribleness.