There's two issues with GA. First the functionality is somewhat bare bones. It does a really good job out of the box, but it's pretty hard to use beyond that. T

There's two issues with GA. First the functionality is somewhat bare bones. It does a really good job out of the box, but it's pretty hard to use beyond that. Take the funnel feature. You need to define your funnels ahead of time before you can start analyzing them. Compare this to any of the other product analytics tool where as long as you were collecting the events up front, you can compute any funnel you want. Second, once you cross the free tier, you will have to pay at least $150k/year. The free tier is 10 million hits per month[0], which is high enough that most businesses never hit it. Other analytics tools often come in at a better price point at that kind of scale. [0] https://marketingplatform.google.com/about/analytics/terms/us/ https://marketingplatform.google.com/about/analytics/terms/u...