How do people use `soft “skills” like charisma, rapport etc' as the excuse for rejecting a woman in favor of a typical white male neckbeard with a straight face

How do people use `soft “skills” like charisma, rapport etc' as the excuse for rejecting a woman in favor of a typical white male neckbeard with a straight face? It's weird that people who everybody agrees lack social skills can be so entrenched in society. Maybe we need more education at an early age as to what social ability is and isn't.