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From a pure marketing perspective, it’s a bad idea to publish things that carry heavy current negatives, making them not good “evergreen” content pieces. In th
by siruncledrew 6y ago
From a pure marketing perspective, it’s a bad idea to publish things that carry heavy current negatives, making them not good “evergreen” content pieces.
In the same (corporate) sense as publishing a use case about a payday loan company or oil drilling company is a bad idea.
Maybe they will evolve and become better over time - but that doesn’t matter if the current ‘ROI’ is bad. It would be like ‘HODLing’ a falling stock hoping it will one day go up again.