US antitrust law uses the test of whether consumers are worse off as a measure of anti-competitive practices. This assumed that consumers and customers were one

US antitrust law uses the test of whether consumers are worse off as a measure of anti-competitive practices. This assumed that consumers and customers were one and the same. Does this doctrine still hold given that many online business models put consumers and customers in different buckets? Most of Google's services are free for consumers, but customers are less fortunate.