This is pointing to the crux of the issue. Anti-trust action against software companies is a sticky issue especially when the market exists entirely because of

This is pointing to the crux of the issue. Anti-trust action against software companies is a sticky issue especially when the market exists entirely because of their innovation in the first place. I have no love for Google but I also don't see how customers' perception of the ad market won't change over time. Commodity monopolies on the other hand seem to have much more obvious detrimental effects longterm.