Yours is a real grievance, though most of the people on this thread are complaining from the perspective of a search consumer, not from a commercial advertiser.

Yours is a real grievance, though most of the people on this thread are complaining from the perspective of a search consumer, not from a commercial advertiser. Lots of businesses use Google ads to great success, and I get that it's frustrating when your one source of new business changes terms on you, but this is the game. Google now has a lot of power over you, that's the market working. But your relationship with Google is not necessarily adversarial. After all, they still bring you new business. As long as the cost for ads does not exceed the revenue from new business, the relationship you have with Google is mutually beneficial, though it might hurt when they change terms on you. That's how business works. It frustrating, but that's the game.