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My business, despite being quite critical (we sell parts for maintenance of machinery, today one of my clients for example was a medical equipment factory) reli
by speeder 6y ago
My business, despite being quite critical (we sell parts for maintenance of machinery, today one of my clients for example was a medical equipment factory) relies heavily on ads, people come, buy what they want, and if I solves the problem, it is over, they don't recommend or talk about us, and often aren't return costumers either unless another machine break...
So our clients often are people googling desperately trying to make their suddenly stopped factory resume work, then they see our ads and buy from us.
It became obvious to us that Google is a threat, they changed rules multiple times in the past to encourage fraud (instead of stopping fraud), our revenue is directly proportional to the Google ads spend, and whenever we find a better ad provider, Google buys it.
Only possible competitor for Google is TV, but TV ads are way beyond our budget and we have no idea of they would work, considering our niche.
So... Google is not only a monopoly, it is an obvious one, and they abuse their power freely.
- game_the0ry 6y agoYours is a real grievance, though most of the people on this thread are complaining from the perspective of a search consumer, not from a commercial advertiser. Lots of businesses use Google ads to great success, and I get that it's frustrating when your one source of new business changes terms on you, but this is the game. Google now has a lot of power over you, that's the market working. But your relationship with Google is not necessarily adversarial. After all, they still bring you new business. As long as the cost for ads does not exceed the revenue from new business, the relationship you have with Google is mutually beneficial, though it might hurt when they change terms on you. That's how business works. It frustrating, but that's the game.
- bryan_w 6y agoYou should try Facebook ads