4 ms·
I'm not sure. They did sell cars in Israel. They did have battery replacement centers. They failed because they we're too expensive. That's mainly because th
by petra 6y ago
I'm not sure.
They did sell cars in Israel. They did have battery replacement centers.
They failed because they we're too expensive.
That's mainly because they had really large fixed costs - cars, selling them , deploying charging centers through the country and holding all that battery inventory.
Maybe if they'd target a single city and instead of manufacturing cars with citroen , put some effort into converting, cheaply, pickup trucks to taxis(who will replace batteries every day and spend a lot on fuel and maintenance) they could have had a working business model and go from there.
But for that, one has be humble. I wonder, what's the correlation between humility and startup sucsess rate ?