I think you have to accept it. Zoom was in the right place at the right time. Now it's a verb. The good news is that once a brand becomes a word, it doesn't

I think you have to accept it. Zoom was in the right place at the right time. Now it's a verb. The good news is that once a brand becomes a word, it doesn't really mean much about the company itself. I blow my nose into CVS brand Kleenex. I have a Xerox machine made by Canon. I've captured many a "Kodak moment" with my iPhone's camera. Windows users routinely "Google it" by asking Cortana, which actually uses Bing. And I Zoom with my friends on Discord. All in all, the COVID-19 pandemic has created a lot of strange victories. Would Tiger King, Animal Crossing, and Zoom have been popular if they rose to prominence at a different time? Probably not. I think the pandemic forced niche things onto people that don't normally encounter them. Adults have video conferences at work, but the pandemic brought them to kids. That is a recipe for a cultural moment and genericizing their trademark. (Animal Crossing I can't explain. I assume that the people that were going to play it were already going to play it, and I assume that the people that were going to reverse engineer the code to figure out how turnips were priced were going to do that anyway. But maybe not.)