I've just read the 'Media' version of the 'study' But yes, humans are intrinsically social. But what's actually matters is how much. Bending over once a year

I've just read the 'Media' version of the 'study' But yes, humans are intrinsically social. But what's actually matters is how much. Bending over once a year to pick up rubbish vs spending a day. What we need it know is how to maximise it in more cases (for good or evil) these studies are more about clicks. You barely know what's going on when the cost is so low.