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Their issue isn't that they are in the newspaper business. Their issue is that they own almost all of the ad tech business from top to bottom.
by alecb 6y ago
Their issue isn't that they are in the newspaper business. Their issue is that they own almost all of the ad tech business from top to bottom.
- spaced-out 6y agoIf that's true, why is their market share in the online advertising dropping? https://www.investopedia.com/news/facebook-google-digital-ad-market-share-drops-amazon-climbs/ https://www.investopedia.com/news/facebook-google-digital-ad...
- meowface 6y agoAnd owning almost all of the ad tech business also complements well with owning a huge chunk of the tech business in general.
- somethoughts 6y agoMy general sense is that fewer power brokers in DC would complain if they had stuck with the bottom part and complemented that with GCP. Its one thing to serve ads on the bottom (i.e. ads for pentalope screw drivers against articles about pentalope screw drivers). Its another thing to encroach on establish media outlets turf, AMP up their content and sell ads to Auto, CPG and Airline companies based on that content.