Disclosure: I work for AWS building cloud infrastructure My experience working at Amazon has changed my thinking about how to deliver great customer experience

Disclosure: I work for AWS building cloud infrastructure My experience working at Amazon has changed my thinking about how to deliver great customer experiences. When we make a new EC2 instance available, customers expect to be able to use it at scale that is indistinguishable from limitless (which is a challenge in a world that has physical constraints in accordance to laws of physics), instantaneous availability, and high quality. This requires significant infrastructure deployment scale and careful design and management of supply chains. Not every provider has the same philosophy and approach in practices.