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>- When I tried to read or watch reviews about SaaS solutions for invoicing / bookkeeping for German companies, the first half of the review is usually spent tr
by Roritharr 6y ago
>- When I tried to read or watch reviews about SaaS solutions for invoicing / bookkeeping for German companies, the first half of the review is usually spent trying to convince people that moving off paper-based invoices and folders to all-digital is a good idea in the first place.
As a CTO of a leading company in this space in Germany, I have to absolutely agree. The technology we can bring to the table is years if not decades ahead of the current state of the art and the growth of all contenders in our space is surprisingly slow compared to our US based counterparts.
There are a lot of reasons to this from a culture and market pov, but in general I agree that Germany & Europe as a whole is in a bad spot technologically especially as engineering salaries are simply far below the US so the braindrain is rampant.
- tomonocle 6y agoI'm curious - do you target the small percentage of businesses that truly grok the benefits of a platform that advanced already, or do you try to convince laggards to catch up?
- Roritharr 6y agoThe early adopters have a lot of options, of which we believe to be the best for a certain segment and have been for nearly a decade now. SaaS Accounting in 2010 was a tough pitch in Germany and for some segments still is. The laggards have a large industry catering to them so that's where the most revenue is still concentrated. From the top of my head our last analysis showed that less than 5% of the TAM of SaaS Accounting Solutions in Germany is captured at the moment by any of the active players. So the strategy is to provide a meaningfully better replacement for existing solutions while not relying on the advantages of the SaaS model.