I think this is really smart on their part. I got super nervous about their viability after Microsoft launched Outlook Social Connector (which seems to not be a

I think this is really smart on their part. I got super nervous about their viability after Microsoft launched Outlook Social Connector (which seems to not be as good, but is free and natively part of Outlook). I've tried using Rapportive and Etacts at various times, but never really derived enough use to keep using them. Also excited for an iOS app, their Blackberry app is really nice.