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> I'd say 90% of the posts you read by a company CEO, CTO, or COO are in fact written by someone else and at least half the time in those cases they were writte
by yakshaving_jgt 6y ago
> I'd say 90% of the posts you read by a company CEO, CTO, or COO are in fact written by someone else and at least half the time in those cases they were written by someone that doesn't even work there.
I'd love to see some kind of evidence to support this claim.
- libertine 6y agoIt's called Ghost Writing. If it's 90% or more or less, I have no idea, but it's quite common. From blog articles to books.
- yakshaving_jgt 6y agoI’m familiar with ghost writing, but its mere existence does not support the claim that 90% of C-suite blog posts are ghost written.
- goatherders 6y agoI was ghost writing blogs for almost a decade. Almost everything I wrote was published under c suite names. 90% is my random guess. If the actual exact number is important to you then discount the 90%. I hsvent actually done a study.