The reality in most startups is that everyone works on whatever will increase revenue the most. There's no point in testing, code reviews, CI, etc if you are no

The reality in most startups is that everyone works on whatever will increase revenue the most. There's no point in testing, code reviews, CI, etc if you are not yet sure that you'll still be selling the same product 2 months from now. That kind of makes it a moot point if people get it or not. They just do what needs to be done to help the company survive. Once the company is secure financially and has settled on a product, then it's kind of not a startup anymore.