At the end Manton says: >Get rid of exclusive distribution, and Apple can be more creative about charging developers who do want to participate in the App Stor

At the end Manton says: >Get rid of exclusive distribution, and Apple can be more creative about charging developers who do want to participate in the App Store I like Manton, but: 1) Exclusive distribution is the wall of the garden. As mobile ascends the garden is richer and more concentrated, drawing more varmints. For most people if their PC doesn't work it's annoying, if your phone doesn't work it's unacceptable. 2)As for Apple being more creative with charges...They certainly can't charge any developers more than 30%, but what about less. He himself points out, you have to be consistent in your fees or everyone will move to the cheapest option.