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You've just highlighted the key issue with studies, focus groups and marketing research. The population will always be biased - even the responses from the part
by tixocloud 6y ago
You've just highlighted the key issue with studies, focus groups and marketing research. The population will always be biased - even the responses from the participants are likely to be biased because they are more likely to give a biased response. The insight that you get is marginally useful but nonetheless, it's better than no insight at all.
- skruban 6y agowhy would a biased insight be better than no insight? Depends on the amount of biasness, doesn't it?
- diegoperini 6y agoBecause having multiple researches about the same subject but with different biases is the way to eliminate bias with meta analysis studies.