In my experience, even if you start by "building what they need". When you present your V1 "they" come back and say something along the lines of "can't you mak

In my experience, even if you start by "building what they need". When you present your V1 "they" come back and say something along the lines of "can't you make it look nicer/cooler? You know add some wow factor!" What they mean is: "I just took a pile of money from the client for this and you didn't make it look expensive enough"