If you assume that the vast-majority of non-frequent fliers book solely on price Is that a fair assumption? I know a lot of non-frequent fliers who only fly S

If you assume that the vast-majority of non-frequent fliers book solely on price Is that a fair assumption? I know a lot of non-frequent fliers who only fly SouthWest or Singapore, etc... These places seem to do well and have good reputations. And for people that don't travel as much, confidence in the airline often means something. I don't actually know the data, but I wouldn't be surprised if United fared really poorly among those who don't fly often. I don't fly much, but I know enough to avoid them and Continental like the plague.