Running the whole company as a startup isn't going to work. But what might work is to build several skunkworks projects within the company with their own CEO's

Running the whole company as a startup isn't going to work. But what might work is to build several skunkworks projects within the company with their own CEO's. And if the projects are successful to run the companies as subsidiaries and offer equity (options for the subsidiary, not Google stock) to the people directly involved in the project's success. http://en.wikipedia.org/wiki/Skunk_Works http://en.wikipedia.org/wiki/Skunk_Works