This might sound terrible ... but this will come from Scandinavia/Finland or not at all. Possibly in the form of one or a few, very well thought out startups an

This might sound terrible ... but this will come from Scandinavia/Finland or not at all. Possibly in the form of one or a few, very well thought out startups and/or standards that the rest of Europe can buy into. This is not about size, it's about 'getting it right' - and then having the system follow along one way or another.