I think there’s a difference in kind when it’s targeted this precisely, repeatedly, and at scale. Most people aren’t going to see a candidate speak in their ci

I think there’s a difference in kind when it’s targeted this precisely, repeatedly, and at scale. Most people aren’t going to see a candidate speak in their city, and even if they do - the targeting can’t be as precise. On national TV they’ll see a more general message. Most people are on Facebook though and vulnerable to these targeted ads. Even in their city, I think a tailored message is different than an ad tested for engagement in its ability to manipulate effectively (particularly when the candidate also lies, it’s easier to hide lies when you’re selecting people already motivated to believe them, and only showing the lies directly to those people).