>I really don't know how you make people care about things To follow your tangent, I actually did a little bit of not terribly formal research on this at one p

>I really don't know how you make people care about things To follow your tangent, I actually did a little bit of not terribly formal research on this at one point (maybe about 15 years ago now), calling up a variety of people in different volunteer organizations and asking them about their background and motivation for their volunteer work. Generally, the anecdotes I gathered all roughly corresponded with their volunteer work tying in in some way with other facets of their lives. For example, a man who had received books in prison from a volunteer organization joined that organization after he got out because he believed in the value of what they were doing. A mom volunteered on an organization that arranged activities for kids, which hers participated in. That sort of thing. My takeaway was not terribly revolutionary: you can't -make- someone care about things, but their circumstances will increase the chance that they will care about related things.