Maybe. Digg is also old enough it was structured and architectured under an old-school (You need at least 15 to 30 engineers) approach for a content site. In th

Maybe. Digg is also old enough it was structured and architectured under an old-school (You need at least 15 to 30 engineers) approach for a content site. In that way, it was a sort of bridge to what we've got now -- it got the social crowd-sourcing of content part together, but it didn't have the minimal engineer part together. You can bet that getting the money to pay all those guys, who then needed sales guys to make the big sales to pay them and the engineers, who then ... contributed significantly to Digg losing its place in the world. I betcha that the new startup has significantly tighter hiring policies.