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Consider doing both with two different brands; with an online business, and a decent MVC architecture, it isn't very hard; a slightly different view for each br
by A1kmm 16y ago
Consider doing both with two different brands; with an online business, and a decent MVC architecture, it isn't very hard; a slightly different view for each brand, and different processes around advertising and customer support for each one. If your cheaper brand is so cheap your competitors can't beat it, they won't compete with it on price, and it won't start a price war.
That way, you capture the customers who respond to price and the customers who respond to non-price factors, and the market segments could well be different enough to limit cannabilisation of each other.
- wensing 16y agoYou can probably learn enough by being lean that parallel universes isn't necessary.
- lsc 16y agoeh, one of my (much smaller) competitors attempted this. They were larger than I was when they attempted it. Now, they're smaller than I am; so much so that they are talking about selling the company to me. I mean, I'm sure you can do it, but it's difficult enough to maintain one brand, without trying to pretend to be two different companies.