It's to control business & brand risk. I believe this explains all downstream choices: how devices are designed and how easy they are to repair, whether they su

It's to control business & brand risk. I believe this explains all downstream choices: how devices are designed and how easy they are to repair, whether they supply repair groups with adequate info, parts availability, etc. Remember engineers love anything that loosens constraints. Making things easy to repair is a pretty challenging constraint to juggle with all the other constraints like manufacturability, chassis design, thermals, etc. They say they don't make profit on repairs. I've no particular reason to not believe this. They could design products to be easier to repair and thus cost less to repair, but the fundamental rationale always points back to controlling brand risk, because a drop in customer satisfaction by even 1% is worth billions. https://mjtsai.com/blog/2019/11/20/are-apple-repairs-profitable/ https://mjtsai.com/blog/2019/11/20/are-apple-repairs-profita... https://news.ycombinator.com/item?id=23422661 https://news.ycombinator.com/item?id=23422661