The more detail-oriented you are and the more you know exactly how you want the website to function the more you might be able to write a spec yourself and outs

The more detail-oriented you are and the more you know exactly how you want the website to function the more you might be able to write a spec yourself and outsource development. The wisdom of this strategy would be contingent on your financial constraints and your desire to dive into the low-level details of product development. I guess what I'm trying to tell you, and many others will surely disagree, is that I wouldn't sweat the lack of programming knowledge. If you can specify what you want and diligently hire someone to construct one you get to effectively the same end.