I disagree, I mean HTML would be even worse for text-flow if you rendered a PDF directly to HTML. The text-flow of HTML is not guaranteed, in the same way that

I disagree, I mean HTML would be even worse for text-flow if you rendered a PDF directly to HTML. The text-flow of HTML is not guaranteed, in the same way that the PDF text section is not guaranteed to be correct. It's more about the social economics --but if you can find me a tool that supports the PDF export wrongly, I'll fix it myself. > The market economics are simply not in the favour of people doing extra work, Most of the tools are open-source. Does Word or any of the closed source tools do a bad job of this? That would be the main stopping point I guess. It's still super trivial for them to implement, and shaming them will get their PR team evaluating the risk of not implementing such a feature. You just have to be successful at shaming them. An HTML file also doesn't represent a document on paper, most people writing papers wouldn't switch to a electronic-only format at the moment--each page is carefully typeset and designed, HTML is not at this level even today.