better than nothing, but so corporate-speak that it's hard to take seriously (as much as i'm bought in to the apple ecosystem). it's a vision statement, not an

better than nothing, but so corporate-speak that it's hard to take seriously (as much as i'm bought in to the apple ecosystem). it's a vision statement, not an action plan. that's ok, but it doesn't really put any skin in the game. it especially doesn't lay out any concrete outcomes they're committed to achieving. granted, it's not solely apple's job to change the world, but either commit or hold your chips. hedging doesn't help. so mostly branding, like most CSR† initiatives (again, better than nothing, but not much). † corporate social responsibility