Interesting point. "our audience is all older people with little education, we should cater to them" -> no, actually that's just the only bit of your audience w

Interesting point. "our audience is all older people with little education, we should cater to them" -> no, actually that's just the only bit of your audience who let you track them, and you're annoying the younger, tech-savvy people who'd like your product if you stopped being technically ignorant ;)