4 ms·
I think your reasoning fails the real world test. Reasons Zappos' target customers use Zappos: vast selection, easy returns, no hauling your kids to the mall (
by wensing 16y ago
I think your reasoning fails the real world test. Reasons Zappos' target customers use Zappos: vast selection, easy returns, no hauling your kids to the mall (this is HUGE), excellent customer service. I'd guess they could charge 5-10% above retail and still win.
- 6ren 16y agoI haven't actually used Zappos, but if you're saying a website has better customer service than an actual person, maybe I should. Unfortunately they don't ship overseas.