Bounce Rate in the checkout funnel? Do you mean the "Exit Rate" at specific steps in the funnel? Just to clarify, because as far as I know from some years in t

Bounce Rate in the checkout funnel? Do you mean the "Exit Rate" at specific steps in the funnel? Just to clarify, because as far as I know from some years in the industry, in every tool I got to know a "Bounce" is defined as a single tracking hit from a user id without further measured activity. Meaning after the first measured page view (the entry to the site) leaving the site couldn't be called a bounce. None the less: If one is interested in a user privacy aware solution to replace GA with a focus on funnels, eCommerce, and such I would probably (up to a certain scale of traffic) recommend to take a look at Matomo (former Piwik). Can be run on your own server, has a lot of the basic functions of GA, a great API, can be used to do goal/path analysis as well as marketing performance reporting. If a company/site reaches a certain scale I would probably recommend to use a paid solution like Adobe Analytics (or paid GA), after having done an evaluation into the real needs of said company/site.