Fair enough. However, it seems obvious that if you're capable of big hits, that's what you should be going for. But if, for example, your only competitive adva

Fair enough. However, it seems obvious that if you're capable of big hits, that's what you should be going for. But if, for example, your only competitive advantage is the acuteness of your awareness that big-footed women have trouble finding heels, then the Long Tail is your friend.