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Exactly. Or, if you do want to compete on price, make sure you're competing for the customer set who cares mostly about price. This is usually a less sophistica
by jonnathanson 16y ago
Exactly. Or, if you do want to compete on price, make sure you're competing for the customer set who cares mostly about price. This is usually a less sophisticated and less needy customer base, which can be a good thing. But it's also a less stable customer base, and generally, you need that many more customers just to get to the same revenue potential as a handful of larger customers with a more expensive product.
There are tradeoffs everywhere; just make sure you know which ones you're seeking and which ones you're consciously avoiding.
- melvinram 16y agoIn my experience, "the customer set who cares mostly about price" is almost always never the "less needy customer base." In my experience, the customers set who cares least about price are almost always the least needy customer base. Just my anecdotal experience.
- deleted 16y ago[deleted]
- jonnathanson 16y agoDepends on the category, really. Also, by "needy," I'm talking primarily about preferences for, or requirements of, feature richness. Really should have phrased it as "fewer (feature) needs" rather than "less needy."