"We need more finish-ups" is a nice turn of phrase but it seems more like a 37signals message than a Google message. Is failure okay or do you want to prioriti

"We need more finish-ups" is a nice turn of phrase but it seems more like a 37signals message than a Google message. Is failure okay or do you want to prioritize survival -- "finishing up" into a mature company? We all know the startup model that Google has influenced and nurtured, and it's not about finishing up. That's clear from the "60% of the impossible" quote. To oversimplify, it's about ignoring revenue and giving away value in order to build huge amounts of usage. I am not criticizing that, and it has a lot to recommend it. But start-ups with that model are not going to finish up very often, just because they're risky. So I'm a little confused. Are start-ups failing because they're trying to do the ordinary, and instead they need to aim for the impossible? Maybe this is the zen of Google.