Or perhaps the opposite. They could have designed a motor and battery package which other manufacturers could build into their own designs. Thus they would get

Or perhaps the opposite. They could have designed a motor and battery package which other manufacturers could build into their own designs. Thus they would get a start into electric vehicles without needing to invest in the entire production process. From there move to a Dyson branded car manufactured by one of their partners (designed by Dyson in collaboration with their partner) and then, if worthwhile, step up to manufacturing the entire car themselves.