Yeah, that one confused me too. There’s a checkbox when you setup wordpress the first time that says something about search engines, maybe that’s what he’s refe

Yeah, that one confused me too. There’s a checkbox when you setup wordpress the first time that says something about search engines, maybe that’s what he’s referring to? Could be a number of plugins that help with some aspects of SEO that google will soon penalize for. My experience with high traffic sites is that most of the things that helped our SEO were things I’d consider basic hygiene along with generally better than average content. There’s not much wordpress can do for that, in fact it will actively hurt you with it’s slow page generation if you don’t have a good caching layer.