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70% goes to the creator, 30% goes to Google (meaning that the YouTuber will get $1.40 from a $2.00 "applause") Source: https://www.socialmediatoday.com/news/yo

• landgenoot 6y ago
  That is comparable to the fee the Google Display Network is charging [1], so that is not abnormal in that kind of business. However, compared to Flattr and Brave it is still kind of high, which are charging around 10% [2]. [1] https://support.google.com/adsense/answer/180195?hl=en https://support.google.com/adsense/answer/180195?hl=en [2] https://www.ctrl.blog/entry/flattr-vs-brave-fees.html https://www.ctrl.blog/entry/flattr-vs-brave-fees.html